Business Analyst

Turning data into decisions.

Data-driven analyst bridging marketing strategy and technical engineering to create measurable impact.

Winnie's_Home_Page.py
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01 — Profile

Creating impact through insight

Bridging marketing strategy and technical engineering to generate measurable impact.

Humber College
Student Base
02 — Career Timeline

The Professional Journey

From logistics specialist to digital marketing analyst — a journey of data optimization.

💼
2 Countries
Working Experience
03 — Toolkit

Technical Proficiency

PythonSQLGA4Power BITechnical SEOETL PipelinePlaywright PythonSQLGA4Power BITechnical SEOETL PipelinePlaywright
04 — Selected Work

PinTrend Analytics

Bypassing API limits with a custom Python scraper for internal business data.

Winnie's Food Map

An interactive culinary exploration across Canada — 82 restaurants, 15 cities, 16 cuisines.

Explore Map
🍜
05 — Connect

Let's Connect & Chat!

Open for new opportunities, collaborations, or discussing analytics insights.

Detailed Profile

Creating impact through insight

Result-oriented Business Analyst with a strong background in marketing analytics and data automation.

My specialty lies in bridging the gap between technical data engineering and strategic marketing decisions. I focus on automating data pipelines using Python and constructing intuitive dashboards that empower teams to derive impactful insights from complex datasets.

Education

Humber Polytechnic, Canada
Business Insights & Analytics
Ming Chuan University
International Business
Milestones

Professional Journey

JAN 2026 — APR 2026
Digital Marketing & Analytics Coordinator
Terradomi Candle Co.
  • Automated daily Pinterest metrics extraction with custom Python/Playwright scraper.
  • Designed GA4 performance dashboards to optimize campaign ROAS.
MAY 2022 — JUN 2024
Customer Success Specialist
Linehaul Express / DPD Taiwan
  • Coordinated complex cross-border supply chain operations.
  • Reduced logistical delays by 15% through predictive route analysis.
  • Supported Amazon FBA fulfillment tracking with performance reporting.
JUN 2021 — AUG 2021
Brand Marketing Executive Intern
Diamond VDM International — Taipei
  • Analyzed market media data to identify trends and competitor strategies.
  • Evaluated digital engagement metrics to refine content strategy.
Technical Stack

My Technical Toolkit

Data Science

Python (Pandas, NumPy), SQL (PostgreSQL), R Programming, Excel (Advanced VBA, PowerQuery).

Visualization

Power BI (DAX, modeling), Tableau, Streamlit.

Engineering

Playwright, GitHub Actions (CI/CD), ETL Pipeline, AWS S3.

Marketing Tech

Google Analytics 4, Technical SEO, GTM.
Featured Work

My Projects

Last Sync: 2026-03-12

A custom data solution built to bypass API limitations, providing daily insights through an end-to-end automated pipeline and dynamic visualization.

474.2k
Impressions
12.5k
Pin Clicks
10.8%
Engagement
Live Tool Source Code
Personal Project

An interactive food exploration map documenting culinary adventures across Canada — from Toronto's hidden gems to Montreal's iconic spots.

82
Places Visited
15
Cities Explored
16
Cuisines Tasted
Explore Map Source Code

Let's Connect!

Open for new opportunities, collaborations, or discussing analytics insights.